About Us

Prima Nova Consultancy & Sales builds the commercial and administrative backbone for growing B2B organisations. Founded by Frank Houttave, a Belgian entrepreneur with a military background and over ten years of experience in B2B, SMB, and Enterprise sales, Prima Nova was established to solve one clear problem:

Helping and supporting companies to make their commercial and administrative structure scalable.

Frank’s career includes advising, negotiating, and selling enterprise software applications, cloud solutions, various renewals, commercial strategy, and operational execution within leading companies across different sectors.
His military background formed a principle that defines his way of working: Who Dares Wins!
Not as a slogan, but as a disciplined mindset focused on clarity, action, and measurable results.

Prima Nova has evolved into a partner that helps organisations transition from ad-hoc sales activities to a structured, data-driven, and execution-oriented commercial model.

Prima Nova bridges the gap between strategy and execution. We design processes that work, implement systems that support growth, and enhance customer flows throughout the entire commercial lifecycle. This includes prospecting, pipeline hygiene, closing, renewals, administration, and customer care.

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Prima Nova Consultancy & Sales emerged from a clear observation. Many companies have potential but lack the commercial and administrative structure needed for sustainable growth. Prima Nova helps organizations convert that potential into results by combining commercial expertise with technology, data, and AI-driven insights.

Our approach is not about billable hours, but about real results, scalable processes and commercial clarity. We bring structure, intelligence and execution power to every commercial journey, so that companies can grow faster, smarter and more consistently.

Our mission is simple: to help companies grow with clear processes, efficient systems and a commercial strategy that works.

Determination never betrays you! That is the energy and conviction with which Prima Nova was built.

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OUR STORY

OUR MISSION & VISION

Our Mission

Driven by passion, dedication, and commercial rigor, we empower businesses to achieve sustainable growth. We take full ownership of sales execution, administrative structure, and client operations, while delivering meaningful, high-impact experiences that allow our strategic partners to focus on their core business with absolute peace of mind.

Our Vision

To be the premier commercial extension for B2C, B2B and enterprise organizations expanding across Europe. Every step of our journey is guided by our commitment to eliminating operational friction, bridging language barriers, and building lasting commercial value for the companies we serve.

Founder & CEO — Prima Nova Consultancy & Sales

With extensive hands-on experience in B2C, B2B enterprise sales, MW, cloud technology and commercial strategy across European markets, I founded Prima Nova Consultancy & Sales (PNC&S) to help businesses with their daily operations.

I specialize in driving complex sales cycles, streamlining commercial operations, and clearing administrative bottlenecks. Native in Dutch and French and business fluent in English, I act as a seamless extension of your business, engaging your target audience directly and helping you build lasting commercial momentum.

My focus is simple: taking full ownership of your commercial and administrative workload so you can focus on growing your business with peace of mind.

Whether engaging prospects natively in Dutch and French or leading international deals in English, I bring dedication, structure, and hands-on execution to every collaboration.