Who is Frank Houttave?

Frank Houttave is a Belgian entrepreneur who moved to Ireland in 2020, driven by the ambition to build a future where discipline, responsibility, and growth are central. His background in the Belgian army shaped his character and taught him a principle that defines his life and work: Who Dares Wins. Not as a slogan, but as a way of thinking. Courage, clarity, and action open doors that others leave closed.

Professionally, Frank built over ten years of experience in sales and more than six years in enterprise software applications, cloud, renewals, and commercial strategy with the largest companies in the technology sector. This combination of operational sharpness and commercial intelligence forms the basis of Prima Nova Consultancy & Sales today.

After his arrival in Ireland, Frank built a life anchored in values such as discipline, integrity, consistency, and determination. In 2023, he and his partner bought their home in Aghabullogue, where peace, nature, and ambition come together. As a father of three children, he created an environment where family, growth, and balance are central. This foundation forms the basis on which Prima Nova is built.

Prima Nova Consultancy & Sales emerged from a clear observation. Many companies have potential but lack the commercial and administrative structure needed for sustainable growth. Prima Nova helps organizations convert that potential into results by combining commercial expertise with technology, data, and AI-driven insights.

Our approach is not about billable hours, but about real results, scalable processes and commercial clarity. We bring structure, intelligence and execution power to every commercial journey, so that companies can grow faster, smarter and more consistently.

Our mission is simple: to help companies grow with clear processes, efficient systems and a commercial strategy that works.

Determination never betrays you! That is the energy and conviction with which Prima Nova was built.

OUR STORY

Our process in four simple steps

1 Introduction & analysis

We schedule a short conversation in which we clarify your commercial & operational challenges and goals.

2 Process and structure diagnosises

We analyse your current sales process, pipeline, systems and administrative flow. You will receive immediate concrete recommendations, and together we will determine which form of collaboration best suits our partnership.

3

Freelance collaboration:

Engagement for specific commercial and administrative assignments, projects or temporary reinforcement. Ideal for companies that want to quickly deploy expertise without permanent hiring.

Subcontractor for sales and commercial teams:

PNC&S works as an external partner within your existing sales organisation. We take over parts of the commercial journey such as prospecting, pipeline building and hygiene, closing and administrative structure so that your internal team remains focused on core activities.

Vendor / external supplier:

PNC&S provides commercial and administrative services as an official vendor, including SLAs, deliverables, reporting and process documentation. Ideal for companies looking for a long-term, scalable collaboration.

Hourly billing, commission only, fixed rate or fixed rate plus commission:
Consultancy, structure & processes, lead generation and administrative support are done on an hourly basis.
Pure sales execution, new business and deal closing can be on commission only, fixed rate or fixed rate plus commission.

4 Implementation & execution

We strengthen your commercial structure, build your pipeline, improve your processes and support your sales execution.

5 Growth, follow-up & optimisation

We monitor your results, improve your systems and ensure sustainable commercial growth.